Style Talk: Luisa Vona
Next up on my Style Talk series is Luisa Vona, the creative force behind “Italien Bag”.
Luisa and I worked together in New York in 2006. Back in Rome 3 years later, she started a family and created her own handbags brand in 2014. Luisa has been successfully selling her bags throughout Europe even since. I sat down with her in NY, where she and her daughter are spending part of the summer.
Why did you choose handbags?.
A bag is the epicenter of a woman’s world. From sunglasses to emergency kit, lipstick to business cards, a woman’s purse can tell a lot about her and her life. Plus, a woman can never have too many handbags!
Who is the “Italien Bag” woman?
She is elegant, a dreamer and a bit Rock’n’Roll. A cocktail of femininity, practicality and uniqueness.
How did the name “Italien Bags” come about?
I wanted the name to be simple and to the point. Bags, made in Italy, handmade and with quality fabrics. The star is my favorite symbol, so I knew it had to be part of the logo.
Who did you look up to for fashion growing up?
I didn’t have many fashionable people around me as a child, but I was nonetheless always attracted to beauty and fashion. I bought fashion magazines and was in awe of the 90’s supermodels. Their posters were plastered in my room. I modeled for a few years in Rome and then moved to NY where I eventually landed a job in the offices of Fendi.
How would you describe your personal style?
I like to mix it up, depending on my mood, but if I had to describe it in a few word: Boho chic with a touch of Rock’n’Roll!
Heals or Flats: – Heels
Short or Long: – Long
Sporty or Sexy: – Sporty
S/S or F/W fashion: – Spring/Summer
Dress or Pants: – Dress
Red or Pink: – Pink
White or Black: – Black
Patterns or Plain: – Plain
Bright or Neutral: – Neutral
New or Vintage: – New