Style Talk: Luisa Vona

Next up on my Style Talk series is Luisa Vona, the creative force behind “Italien Bag”.

Luisa and I worked together in New York in 2006. Back in Rome 3 years later, she started a family and created her own handbags brand in 2014. Luisa has been successfully selling her bags throughout Europe even since. I sat down with her in NY, where she and her daughter are spending part of the summer.

Why did you choose handbags?.

A bag is the epicenter of a woman’s world. From sunglasses to emergency kit, lipstick to business cards, a woman’s purse can tell a lot about her and her life. Plus, a woman can never have too many handbags!

Who is the “Italien Bag” woman?

She is elegant, a dreamer and a bit Rock’n’Roll. A cocktail of femininity, practicality and uniqueness.

How did the name “Italien Bags” come about?

I wanted the name to be simple and to the point. Bags, made in Italy, handmade and with quality fabrics. The star is my favorite symbol, so I knew it had to be part of the logo.

Who did you look up to for fashion growing up?

I didn’t have many fashionable people around me as a child, but I was nonetheless always attracted to beauty and fashion. I bought fashion magazines and was in awe of the 90’s supermodels. Their posters were plastered in my room. I modeled for a few years in Rome and then moved to NY where I eventually landed a job in the offices of Fendi.

How would you describe your personal style?

I like to mix it up, depending on my mood, but if I had to describe it in a few word: Boho chic with a touch of Rock’n’Roll!


Heals or Flats: – Heels

Short or Long: – Long

Sporty or Sexy: – Sporty

S/S or F/W fashion: – Spring/Summer

Dress or Pants: – Dress

Red or Pink: – Pink

White or Black: – Black

Patterns or Plain: – Plain

Bright or Neutral: – Neutral

New or Vintage: – New